ABOUT

A Set of Graphics

Graphics as vocabulary

We believe graphic design is setting a grammar for visual communication. Our approach is to use graphics as a vocabulary.
We look for words and meanings to build a set of graphics that align with the intentions and strategies.

Graphicabulary is an independent studio with a broad perspective, in-depth concepts, and precise details for practising design, illustration, and branding.

From our studio in Seoul and office in London, we build sets of strategies and shape visual narratives with brands, institutions, and international events.

Our expertise

VISUAL COMMUNICATION

Work for authentic and intuitive communication above product, service, and brand.

Services

Art Direction
Design Strategy
Graphic Design
Illustration
Motion Graphics
Typography

BRAND & SERVICE EXPERIENCE

Setting a guide for identity design and interpreting brand/service into creative to improve the experience.

Services

Archiving
Artwork Commission
Graphic Experience
Identity
Signage

PUBLISHING

Design to plan every page turn meaningful with precise details and high quality.

Services

Book Design
Editorial Design
Licensing
Print
Publication

Clients

All

AMOREPACIFIC
BONNIER BOOKS
BOOKPEOPLEHOUSE
BUCHEON INTERNATIONAL FANTASTIC FILM FESTIVAL
BUSAN CULTURE & TOURISM FESTIVAL ORGANIZING COMMITTEE
BUSAN INTERNATIONAL FILM FESTIVAL (BIFF)
CHANEL
DASIBOOKSHOP
DMZ INTERNATIONAL DOCUMENTARY FILM FESTIVAL
DOC SOCIETY
GENESIS
HILTON WORLDWIDE
HS AD
INNOCEAN S
JECHEON INTERNATIONAL MUSIC & FILM FESTIVAL
JEONJU INTERNATIONAL FILM FESTIVAL
KOOKMIN UNIVERSITY
LG ELECTRONICS
MILLENNIUM HILTON SEOUL
MINISTRY OF HEALTH AND WELFARE, KOREA
NATIONAL MUSEUM OF MODERN AND CONTEMPORARY ART, KOREA (MMCA)
ORIENTAL BREWERY
OWNIST
PARK HYATT BUSAN
PASS ME THE SALT
PORSCHE
SEASUN COMMUNICATION
SEOUL FILM COMMISSION
SEOUL INTERNATIONAL WOMEN’S FILM FESTIVAL
SMALL CINEMA
SOCAR
STELLA ARTOIS
THE HYUNDAI
ULJU MOUNTAIN FILM FESTIVAL
UNIQLO

  • BUCHEON INTERNATIONAL FANTASTIC FILM FESTIVAL
    BUSAN INTERNATIONAL FILM FESTIVAL (BIFF)
    DMZ INTERNATIONAL DOCUMENTARY FILM FESTIVAL
    JECHEON INTERNATIONAL MUSIC & FILM FESTIVAL
    JEONJU INTERNATIONAL FILM FESTIVAL
    SEOUL INTERNATIONAL WOMEN’S FILM FESTIVAL
    SMALL CINEMA
    ULJU MOUNTAIN FILM FESTIVAL

  • HILTON WORLDWIDE
    MILLENNIUM HILTON SEOUL
    ORIENTAL BREWERY CO.
    PARK HYATT BUSAN
    STELLA ARTOIS

  • DOC SOCIETY
    KOOKMIN UNIVERSITY
    NATIONAL MUSEUM OF MODERN AND CONTEMPORARY ART, KOREA (MMCA)

  • AMOREPACIFIC
    CHANEL
    THE HYUNDAI
    LG ELECTRONICS
    OWNIST
    UNIQLO

  • Genesis
    Porsche
    Socar

  • HS AD
    INNOCEAN S
    PASS ME THE SALT
    SEASUN COMMUNICATION

  • BUSAN CULTURE & TOURISM FESTIVAL ORGANIZING COMMITTEE
    MINISTRY OF HEALTH AND WELFARE, KOREA
    SEOUL FILM COMMISSION

  • BONNIER BOOKS
    BOOKPEOPLEHOUSE
    DASIBOOKSHOP

Press

Seula shares her thoughts about her work and Busan, her home city

INTERVIEW  Dec 6, 2024

《Blurry Solid》 was included in the Korea Design Annual 2024

PUBLICATION  Dec 1, 2024

Mingoo shares about the book design of 《Closing Ceremony: Hilton Seoul》 with Design+

INTERVIEW  Jul 4, 2024

Design featured the projects selected for 2024 Best Book Design in Korea

FEATURE  May 1, 2024

《Closing Ceremony: Hilton Seoul》 was announced to Best Book Design in Korea

AWARD & EXHIBITION  Mar 21, 2024

Mingoo and our imprint MAKERMAKER were featured by ABC Cultural while ARCOmadrid.

FEATURE  Mar 7, 2024

The Festival Guide—5th UMFF was included in the Korea Design Annual 2020

PUBLICATION  Dec 1, 2020

Design announcement of 10th Jeonju Project Market

DESIGN RELEASE  Apr 17, 2018