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Mingoo Kwak
Art Director, Managing Partner

His practice in design is based on marketing and service. While making service-oriented graphics, he makes artistic decisions to pursue in-depth concepts and concise expressions. He started his design career in 2013 and his festival career in 2014 at the Busan International Film Festival. Since then, he has worked on graphics to design brand experience in Graphicabulary with clients of various fields, including festivals. Alongside graphic design, he works on service design strategy and brand communication as an extension to academic backgrounds in film, consumer information science, communication design, and service design.

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Seula Yi
Painter, Partner

The warm perspective of observing the city and nature makes her creativity unique. Looking at her illustrations will turn your daily moments into a mood of eternal warmth. Seula’s paintings are at exhibitions and commercial places in Seoul, Tokyo, Paris, and Busan. She has worked with global brands across lifestyle, entertainment, and hospitality.

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Sookhee Kim
Account Manager


Hyojae Lee
Graphic Designer / 2023-2024

Taewoo Kim
Illustrator & Graphic Designer / 2018-2024

Sei Lee
Graphic Designer / 2018-2023