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Mingoo Kwak
Art Director, Managing Partner

His practice in design is based on marketing and service. While making service-oriented graphics, he makes artistic decisions to pursue in-depth concepts and concise expressions. He started his design career in 2013 and his festival career in 2014 at the Busan International Film Festival. Since then, he has worked on graphics to design brand experience in Graphicabulary with clients of various fields, including festivals. Alongside graphic design, he works on service design strategy and brand communication as an extension to academic backgrounds in film, consumer information science, communication design, and service design.

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Seula Yi
Painter, Partner

The warm perspective of observing the city and nature makes her creativity unique. Looking at her illustrations will turn your daily moments into a mood of eternal warmth. Seula’s paintings are at exhibitions and commercial places in Seoul, Tokyo, Paris, and Busan. She has worked with global brands across lifestyle, entertainment, and hospitality.

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Sookhee Kim
Account Manager

Moonjong Kim
Studio Manager / 2024-2025

With a commerce and business background, he successfully allowed corporates to recruit and manage HR. He directly assists creatives and oversees finance, accounting, and people for both the studio and publisher.

Hyojae Lee
Graphic Designer / 2023-2024

Has been customizing every aspect of publications by designing books in-house and outside, including bespoke publishing projects for clients. Now, she is leading projects for brand experience and publishing.

Taewoo Kim
Illustrator & Graphic Designer / 2018-2024

After graduating from the Royal College of Art, he chose to start his career as a creative director in an advertising agency. His design style suggests a scent of wit and rhythm with a method of illustration and motion graphics. Taewoo also teaches visual communication design in several universities, including Kookmin University. Also known as Burn Kim, a cartoonist.

Sei Lee
Graphic Designer / 2018-2023

A longtime designer at international film festivals including the ones in Jecheon, Jeonju, and Busan International Film Festival. She runs projects in a wide range of scales—from editorials requiring minute detail to massive advertising.