EDUCATION

Kookmin University — KOOMIN

A Lovable Creature on Campus

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Introducing KOOMIN

Kookmin University is one of the historically meaningful universities in Korea. It was established after the Second World War by the Korean government in exile in Shanghai. However, we have decided to focus on the students, the main character of the university. KOOMIN, the brand character, represents students in 14 colleges under the university. Creative works spotlight the character having fun and dreaming high through college life.

Services —
Art Direction
Advertising
Character Design
Illustration
Motion Graphic

Client —
Kookmin University

Released —
2018-2021

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Dreaming High?

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